A summer workshop series for therapists

Doing Business Differently

Give me 2 hours a week this summer and I'll show you how to build a practice that never fears a slow season again.

Get all 6 paid sessions + a bonus AI training — save $43

Session 1 is free. Bundle includes Sessions 2-7, the bonus training, and replays of every session. Bundle closes August 20th.

It's mid-July. Your office is quiet. Your income just took a 30% hit because of summer travel plans, and you're sitting there wondering if this is just the "price" of being a therapist.

I know you know that your clinical work is valuable, and I'm sure you can agree that your bank account shouldn't be at the mercy of your clients' vacation schedules.

Whether you want to fill your 1:1 calendar with the right high-fee clients or start building revenue that doesn't require you to be in the chair — this summer is the time to bridge that gap.

How would you like to spend this summer building a practice that is both more efficient and more profitable?

As you move through these seven sessions, you'll quickly begin to realize that you can have a full, thriving clinical schedule AND the freedom of alternative income streams.

Your guide for the summer

Amanda Wallingsford is a licensed marriage and family therapist with nearly 30 years in social services and the founder of Align and Embody Institute for Transformation.

She doesn't teach from a framework she learned somewhere else. She is actively building the business she teaches — in real time, with real stakes and real results. Every lesson in this series comes from something she has lived, tested, and refined inside her own practice.

She built this series because she knows what it feels like when your income depends entirely on who shows up this week. And she knows there is a better way.

What Do They Say About Us?

Joy M.

I'm grateful for the opportunity to be part of this program and look forward to applying what I've learned as I continue to grow my business. Thank you for all the hard work and dedication in creating this program! You rock! :)

Julie Spears, LCSW

I always enjoy Amanda's trainings. She brings a rare combination of warmth, deep clinical knowledge, and genuine enthusiasm that makes the learning both impactful and enjoyable. Her use of real-world examples brought the material to life, making it easy to understand and apply in practice. Most importantly, she creates a safe, supportive space where clinicians felt encouraged to ask questions, take risks, and grow. Her approach truly fosters professional and personal development.

Alexandra Gomez

I love every minute of the training! It was super helpful, and I plan on using the skills with my clients. The training also made me reflect on my areas of growth and how I can change my narrative. As I mentioned in the training, I really enjoyed it being in person, and I felt like I was able to connect with other therapists.

Seven sessions. One free. Real skills you can use before summer is over.

SESSION ONE

Is it time to do business differently?

Wednesday, July 1 - 1:00 PM CST - Free

Have you ever wondered why, despite being an expert clinician, the "business" side of your practice feels like a heavy weight? Most therapists don't realize they are making a common mistake — trying to fix their income by just adding more clients to an already broken system.

The 4-Pillar Assessment: A deep dive into your money, revenue stability, energy drain, and clinical alignment.
Strategic Clarity: As you look at your effective hourly rate after documentation and no-shows, you'll quickly begin to realize exactly where your practice is leaking profit.
The Roadmap: Deciding if your next move is optimizing your current practice, attracting higher-fee clients, or building your first offer beyond the 1:1.

Free

SESSION TWO

Documentation + AI

Wednesday, July 9 - 1:00 PM CST - CEUs available

You may be thinking, "I'm already too busy to learn a new tech tool!" And if that is you, I agree — your time is limited, and that is exactly why you need an AI system that does the heavy lifting for you.

The Time Recovery System: Imagine finishing your last session of the day and being completely done with your notes 10 minutes later.
HIPAA-Compliant Guardrails: The real rules of using AI without risking your license.
Practical Prompting: How to train AI to follow a simplified format that covers the three documentation non-negotiables I teach in every training.

$20

SESSION THREE

Coaching ethically as a therapist

Wednesday, July 16 - 1:00 PM CST

Adding coaching isn't about quitting therapy — it's about expanding your Zone of Impact. There is a massive population of people who don't need a diagnosis but desperately need your expertise.

The Coaching Industry Truth: What it does well, where it cuts corners, and why you — as a licensed clinician — are already more qualified than most coaches charging three times your rates.
The Ethical Line: A clear, practical breakdown of where therapy ends and coaching begins — so you never have to second-guess yourself mid-session.
The Legal Line: You don't have to wonder what your licensing board thinks. We're going to look at the real rules together.
Strategic Positioning: How to structure a coaching offer that is clearly distinct from your therapy services.

$20

SESSION FOUR

The new revenue conversation

Wednesday, July 23 - 1:00 PM CST

If you've been operating your business with only one gear turning — the 1:1 session — you know how tiring and unscalable that model is. You have a choice: keep relying on a model that breaks every time a client cancels, or spend two hours discovering how to build real resilience into your revenue.

The Insurance Reality Check: Why the current platform landscape makes income diversification a necessity, not an option.
The Revenue Buffet: As we walk through real-world models for courses and workshops, you'll begin to realize that financial stability is closer than you think.
Sustainability Planning: How to build new streams without burning out your clinical battery.

$20

SESSION SIX

Marketing for therapists who hate marketing

Wednesday, August 6 - 1:00 PM CST

Why is it that therapists are exceptional at what they do, yet remain completely invisible to the people who need them most? When you speak the language of your ideal client, you aren't selling — you're providing a bridge to the help they've been looking for.

The Psychology Today Transformation: Stop posting a profile that sounds like a clinical resume and start writing a headline that makes your ideal client exhale and say, "Finally, someone who gets it."
Relationship-Based Marketing: How to build an intentional referral network that keeps your 1:1 calendar full without cold outreach or chasing algorithms.
Ethical Authority: As you learn to share your perspective through psychoeducation, you'll quickly begin to realize that marketing is just a high-level form of service.

$20

SESSION FIVE

The hybrid program

Wednesday, July 30 - 1:00 PM CST

How valuable would it be to create an offer that serves 20 people in the same time it currently takes to serve one? In a world increasingly driven by AI and digital noise, clients are craving more human connection — not less. A hybrid program positions you perfectly for exactly that.

The future of what clients want: Why the rise of AI is making human-led group experiences more valuable and how a hybrid model puts you ahead of that shift.
The Hybrid Architecture: Imagine a client getting a breakthrough from your pre-recorded curriculum on a Tuesday night while you are offline and present with your own family.
The "No-Overbuild" Strategy: How to validate and sell your program before you spend months filming content.
Pricing for Profit: How to position a container that clients value more than a single session.

$20

SESSION SEVEN

Hidden skills therapists can monetize

Wednesday, August 13 - 1:00 PM CST

I know you know your clinical training is top-tier, but I'm sure you can agree that you often overlook the skills you use every single day — skills that other industries are desperate to pay for. You are sitting on a gold mine of expertise, and it's time to stop giving it away for free.

The Monetization Matrix: Imagine taking your knowledge of relationship dynamics and turning it into a high-ticket corporate communication workshop or a parent-coaching intensive.
Real-world applications: Psychoeducation, retreats, team wellness programs — mapped to the audiences already looking for what you know.
The Summer Move Decision: A simple framework for choosing the one skill you're ready to monetize right now — based on your audience access, your energy, and what you're most ready to build.

$20

How I'm Using AI to Build Revenue Streams Around a Full Caseload

Same-day bundle buyers at Session 1 get immediate access.

Have you ever thought, "I would love to add something to my practice, but I genuinely don't have the bandwidth"? What if I told you that AI has genuinely changed that equation — and that I'm going to show you exactly how I use it to run a growing coaching business around a full clinical caseload?

This isn't generic AI advice. This is a behind-the-scenes look at my actual workflow — the specific ways I use AI every single week to handle marketing, create handouts and templates, manage my email, and work directly inside Notion and Google Drive.

The Real Workflow: How AI handles the tasks that used to eat my evenings so I can spend that time building, not grinding.
Marketing Made Manageable: How I use AI to create content, captions, and email copy without staring at a blank screen or outsourcing my voice.
The Template System: How I build reusable handouts, frameworks, and session materials in a fraction of the time.
Notion + Google Drive Integration: How my entire business stays organized and accessible without a full-time operations manager.
The Triage Method: How I manage email without letting it manage me — and why this one shift alone returns hours to my week.

By the time you finish this bonus, you'll stop seeing AI as something complicated to learn and start seeing it as the assistant you've always needed but couldn't afford to hire.

Ready to make this your last stressful summer?

Bundle closes August 20th. Replays included for every session you miss.

By the time you finish this series, you'll have looked at your practice from every angle that matters — your money, your time, your energy, and your options. You'll know exactly what you want to change in the next year to create stability, increase your income, and finally experience the same luxury of a real summer that your clients get every year.

You have a choice to make right now. You can keep doing what you've been doing and stay at the mercy of seasonal cancellations and insurance shifts. Or you can spend this summer building a practice that actually supports the life you want to live.

FAQs

Will sessions be recorded?

Yes. Every session includes a replay so you can watch on your own schedule.

How do CEUs work?

CEUs are available on select sessions. You must attend live or watch the full replay and complete the attestation form. Certificates are issued after verification.

What's included in each session?

Each session is 2 hours — 1 hour of focused training followed by 1 hour of live open Q&A with Amanda.

When does the bundle close?

The bundle closes August 20th — one week after the final session. You can join at any point during the series and catch up on earlier sessions via replay.

What if I only want one session?

Each paid session is available individually for $20. The bundle is $77 for all six paid sessions plus the bonus training.

Ready to use this summer to build something that makes next summer completely different?

Start with the free session on July 1st and see for yourself.